Niche Marketing & Happy Paws

For marketing amateurs, the concept and structure of niche marketing may appear alarmingly ineffective. Why limit your audience? Why offer a product or service so limited in scope that only a few can enjoy and appreciat? This singularity is distressing…

The Wal-Mart Marketing Strategy

Wal-Mart is not particularly known for their impeccable customer service. Even further, Wal-Mart lacks in cleanliness and breadth of product lines. But what they lack in aesthetics, they make up for with an absolutely unparallel convenience and price competitiveness. Wal-Mart…